Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors Jun 21, 2018 by Amy Gesenhues The company announced a number of new initiatives to stop the spread of misinformation on the platform.
US Supreme Court clears the way for sales taxes on all e-commerce sales Jun 21, 2018 by Greg Sterling The court said that states were being harmed by the inability to collect taxes from e-commerce sellers.
10 ways to increase calls from paid search Jun 21, 2018 by Digital Marketing Depot The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70 percent of consumers using click-to-call from mobile search, it’s time to reimagine stale best practices.
Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos Jun 21, 2018 by Amy Gesenhues The Facebook-owned app announced during its IGTV event that it has reached a billion users.
Mobile marketer Leanplum buys Connecto’s conversational marketing Jun 21, 2018 by Barry Levine The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships with customers.
Tokenized loyalty platform Sweet offers Sugar tokens to energize fans Jun 21, 2018 by Barry Levine The platform is one of the first to actually deploy reward tokens for stimulating brand fervor.
Turning Your Data Into Compelling Stories – SMX Advanced Recap Jun 21, 2018 by Keri Morgret Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights.
Report: Marketing leaders aren’t keeping up with the speed of data Jun 21, 2018 by Robin Kurzer The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies ‘leaders’ in leveraging customer data.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Adobe adds Attribution IQ, travel industry features and smart speaker targeting Jun 21, 2018 by Barry Levine The new features are designed to give more marketers finer tools in following customers, directing ads or assigning credit.
How to create, operationalize and maintain a target account list Jun 21, 2018 by Peter Isaacson The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element.
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign Jun 21, 2018 by Barry Levine The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data.
Survey: 58% will share personal data under the right circumstances Jun 21, 2018 by Greg Sterling Those circumstances mostly involve first parties and require trust and a clear value exchange.
Online Marketing News From Around The Web:
A Pragmatic View of Predictive Analytics, CMS Wire
Clients Long for Brave Agencies: 3 Fears to Conquer, Marketo
Email Use Worldwide: Top Email Providers and Devices in 25 Countries, MarketingProfs
It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy, Content Marketing Institute
Multi-Channel Retailing Examples: Elite Brands Driving Commerce, Shopify
Snapchat’s new docu-series lets viewers insert themselves into scenes via AR, Mobile Marketer
Why CPGs Beating Up On Influencers Is Great For Influencer Marketing, AdExchanger
YouTube Gets All in on Sponsored Video to Promote ‘Originals’ Content, Tubular Insights
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