Jul 5, 20182 min read

Marketing Day: Facebook deadlines, SMX Advanced recap, programmatic accounts & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Should marketers own programmatic accounts as they do with SEM & Social? Jul 5, 2018 by Kevin Lee Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house.
Close the Online/Offline Data Gap with AI-driven Call Intelligence Jul 5, 2018 by Digital Marketing Depot Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase, no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy.
SMX Advanced recap: Audience targeting in a privacy-centric world Jul 4, 2018 by Keri Morgret Contributor Keri Morgret recaps a session covering new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing.
How to prioritize SEO tasks by impact Jul 4, 2018 by Casie Gillette How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives.
Facebook reminds developers deadline for app reviews is less than a month away Jul 3, 2018 by Amy Gesenhues App developers wanting to keep access to a number of APIs will need to submit their apps for review by August 1.

Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust Jul 5, 2018 by Robin Kurzer Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?