Feb 7, 20192 min read

Marketing Day: Facebook Custom Audience targeting, Instagram advertisers remain loyal, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook will show users the agencies, partners involved in Custom Audience targeting Feb 7, 2019 by Ginny Marvin Users will be able to see how advertisers and third parties are using their contact information to target ads on Facebook.
Reports: Instagram advertisers stay loyal, keep spending more Feb 7, 2019 by Amy Gesenhues Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram’s growth.
New survey: Consumers are texting to businesses that aren’t set up to respond Feb 7, 2019 by Barry Levine The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.
3 lessons learned from 89,000 Amazon fashion product pages Feb 7, 2019 by Andrew Waber Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page.
Getting back to basics with location-based marketing Feb 7, 2019 by Brian Handly Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand.

Where is Google Attribution? Feb 7, 2019 by Ginny Marvin Google’s free attribution tool made a big splash in 2017. Where does it stand now?
Women love mobile games and brand advertisers should play along Feb 7, 2019 by Christy Wong-Taylor Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how.
How could Facebook’s use of blockchain affect marketing and advertising? Feb 7, 2019 by Barry Levine The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared ledgers and smart contracts.
Twitter ad revenue up 23% to $791 million in Q4 2018 Feb 7, 2019 by Amy Gesenhues Ad engagements were up 33% during the fourth quarter, with cost-per-engagement down seven percent.
New survey: Consumers are texting to businesses that aren’t set up to respond Feb 7, 2019 by Barry Levine The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.