Here’s our recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
The worlds of brand and trade marketing need to unite Aug 23, 2018 by Andrew Waber Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality.
Flying close to the sun: SEO tactics that may get you burned Aug 23, 2018 by Stephan Spencer The temptation to take the “quick and easy” route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, you may get burned.
Ask An SMXpert – Significant changes to local search Aug 23, 2018 by Debra Mastaler Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and tactics to help you succeed in local search.
Facebook bans an app once used by 4M people, suspends 200 more Aug 23, 2018 by Amy Gesenhues Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before 2012.
Get started with marketing automation–learn the terms you need to know Aug 23, 2018 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s time to get familiar with some basic automated marketing and sales concepts.
[24]7 launches ‘emotional intelligence’ for its virtual agent Aug 23, 2018 by Barry Levine In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human agent.
Viant adds purchase-based targeting for CPG ads Aug 23, 2018 by Barry Levine The ad tech firm now lets advertisers direct ads based on weekly household-level CPG purchases, and on repurchase cycles.
Survey: Teens cutting back on mobile screen, social media time Aug 23, 2018 by Greg Sterling A majority of teens said they’re consciously reducing social media, video games and mobile phone time.
Facebook launches Ad Archive API for political ads with limited release Aug 23, 2018 by Amy Gesenhues Facebook says it is offering the API to a select group before making it available more broadly.
Facebook clarifies Custom Audience list management terms for agency-advertiser relationships Aug 22, 2018 by Amy Gesenhues After receiving questions from advertisers about recent updates to Custom Audience terms, Facebook has updated its policies to be more clear.
Facebook rolls out mobile-first video creation tools for advertisers Aug 22, 2018 by Robin Kurzer Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
8 ways to leverage GDPR for your agency Aug 23, 2018 by Digital Marketing Depot The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But, while GDPR may feel a little like red tape, the new laws are designed to help build trust with customers and provide a better user experience.
Facebook rolls out mobile-first video creation tools for advertisers Aug 23, 2018 by Robin Kurzer Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.
Online Marketing News From Around The Web:
10 Best Abandoned Cart Email Examples, Constant Contact
13 Interactive Content Examples That Will Engage Your Audience, CoSchedule
Facebook reinstated Crimson Hexagon, but questions linger, Fast Company
Facebook’s latest inauthentic behaviorâl campaign raises questions about user quality, Digiday
How to Decrease Copy to Improve Bounce Rate [Free Checklist], Siege Media
How to Detect Plagiarism, and Avoid It in Content Marketing, Skyword
Influencer Database: What It Is and How It Compares To Alternatives, Mediakix
The Impossible Job: Inside Facebook’s Struggle to Moderate Two Billion People, Motherboard
The Truth About Buying Email Lists | AWeber Email Marketing Tips, Aweber
Twitter Lite in the Google Play Store: now available in 45+ countries, Twitter
When it comes to user data, are we done catching Google red-handed?, NiemanLab
Comments