Oct 18, 20182 min read

Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook introduces retention optimization option for app advertisers Oct 18, 2018 by Amy Gesenhues Facebook’s Ads Manager will also get four new retention metrics for app install ad campaigns.
5 essential steps to connect with Generation Z Oct 18, 2018 by Digital Marketing Depot While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don’t have to settle in for a slump.
Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US Oct 18, 2018 by Greg Sterling Quarterly member growth has slowed to less than 2 percent, according to CIRP.
Facebook aims to give more transparency around brand-influencer relationships Oct 18, 2018 by Amy Gesenhues The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries.
Google ushers in the Age of Conversational Ads with the launch of AdLingo Oct 17, 2018 by Barry Levine The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm Oct 17, 2018 by Barry Levine The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.

Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud Oct 18, 2018 by Barry Levine CAAF is focused on performance ad fraud on mobile devices.
How Autodesk gave its chatbot the smarts needed to increase engagement, conversions Oct 18, 2018 by Robin Kurzer In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.