Here’s our recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
You Got The Click! Now What? Aug 20, 2018 by Digital Marketing Depot Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace?
Europe to punish sites for not removing ‘illegal content’ within one hour Aug 20, 2018 by Greg Sterling Regulations set to be published must be approved by the European Parliament and then EU member states.
Nielsen links up with J.D. Power to create a new Auto Cloud Aug 20, 2018 by Barry Levine The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide Aug 20, 2018 by Digital Marketing Depot The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the number of CDP vendors doubled in 2017. Driving growth is a perfect storm of increasing complexity in the customer journey, the martech stack and data governance.
Online Marketing News From Around The Web:
10 Communication Hacks to Deal with Negative Customers on Social, Jeff Bullas
7 Scientifically Proven Ways to Get More Clicks on Your Content, Hubspot
Get Your Readers to Stay Longer With These 4 Formats, Content Marketing Institute
Inside Facebook’s plan to protect the U.S. midterm elections, Recode
Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant, Inc.
Should Product Marketers Prioritize Referrals Over Retention?, Post Funnel
Twitter CEO Dorsey explains ignoring Infowars’ rules violations, CNET
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