Marketing Day: Embedding Facebook Auto-Play Video, Email Marketing Tips & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions If you want to boost your ad optimization, call-click integration is a no-brainer. Columnist CJ Arseneau has tips for incorporating calls into your digital marketing optimization solutions.

2. Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads Just 19 percent would pay at least $5 per month to not see ads.

3. How To Stay Relevant When Your Email Subscribers Are Always On The Move As more people than ever are traveling or moving to new locales, how do you ensure your emails are relevant, no matter where your subscribers happen to be? Columnist Andrew King has some tips.

4. Get Off Your Phone: Why Face To Face Still Matters As we become increasingly tied to our mobile devices, columnist Melissa Feemster explains why marketers shouldn’t forget the power of in-person meetings.

5. Now You Can Embed Auto-Play Facebook Video On Your Site With a little html code work, you can enable Facebook videos to play automatically with sound muted outside the social network.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Top 5 Issues Wrecking Local SEO For Multi-Location Businesses

2. Search In Pics: Google Scrabble, Matt Cutts Fireworks & UCLA Stats Club

3. When Reputation Management Issues Hurt Your SEO Program

Online Marketing News From Around The Web:

Analytics

1. 4 key metrics marketers should watch, myemma.com

2. Why ad buyers are slow to embrace attention metrics, digiday.com

Blogs & Blogging

1. 12 Ways to Turn a Blog Reader Into a Blog Subscriber, dannybrown.me

Business Issues

1. Going Dark: Encryption, Technology, and the Balance Between Public Safety and Privacy, www.judiciary.senate.gov

2. Twitter board focuses on Adam Bain as top CEO candidate, www.businessinsider.com

Content Marketing

1. About headlines and taglines, yoast.com

2. Branded content spotlight: Lipton #BeMoreTea, www.fullscreen.com

3. Building brand advocates with user-generated content, myemma.com

4. Five Tips to Make Your Content Stand Out From the Crowd, www.marketingprofs.com

5. How Rodale Inc. Evolved Its Content Strategy to Become the World’s Largest Health and Wellness Media Company, contentmarketinginstitute.com

6. How to Leverage the Magic of Content Personalization At Scale, www.convinceandconvert.com

Conversion Optimization

1. Creating an Effective Conversion Optimization Process, blog.kissmetrics.com

2. Landing Page Optimization – The Do’s And The Dont’s, usabilitygeek.com

Copywriting, Design & Usability

1. 4 Extra Features Your Mobile Responsive Site Needs, www.convinceandconvert.com

Domaining

1. Tips to Plan a Domain Investor Meetup, www.domaininvesting.com

E-Commerce

1. Customers and Carts: It’s Complicated, www.getelastic.com

2. How the top five UK ecommerce brands use YouTube, econsultancy.com

3. Mcommerce sales growth for physical goods outpaces all other categories, www.mobilecommercedaily.com

4. Online Retailer’s Guide to Photo Copyrights, www.practicalecommerce.com

5. Millennials look to native apps for shopping ease, www.retaildive.com

Email Marketing

1. Add Photos, Files, GIFs and Links to Your Emails, yahoomail.tumblr.com

2. Gmail Promotes Google Inbox, googlesystem.blogspot.com

3. Reignite the Fire with Inactive Customers, www.verticalresponse.com

4. Respond to Mobile Users with Responsive Campaigns, www.reachmail.net

5. What Email Marketers Can Learn From Radio (Yes, Radio!), blog.returnpath.com

General Internet Marketing

1. 18 Sneaky Ways to Build Brand Awareness, www.wordstream.com

2. 5 Online Assets That Are Worth Your Time, www.ducttapemarketing.com

3. An Expert’s Guide to Marketing Throughout the Sales Cycle, www.convinceandconvert.com

4. Five horrific digital marketing disasters, econsultancy.com

5. Five Signs Your Marketing Work Needs Organizing (and What You Can Do About It), www.marketingprofs.com

6. How Gifting Empowers Your Engagement Marketing, blog.marketo.com

7. Who Owns The Customer?, www.cmo.com

Internet Marketing Industry

1. Pagemodo’s Social Media Manager App Helps You Share & Schedule Anywhere, www.pagemodo.com

2. SumAll Audience Boost Helps Companies Turn Email Lists into Instagram Audiences, www.prnewswire.com

Mobile/Local Marketing

1. Here’s What AOL’s Reported Millennial Media Acquisition Means for Mobile Advertising, www.adweek.com

2. Mastering the art of mobile persuasion, www.mobilecommercedaily.com

3. Mobile Not a Customer Service Priority, www.emarketer.com

4. Mobile: The New Television, adexchanger.com

5. Put What Your Customers Want in Their Mobile Wallets, www.cmswire.com

6. Samsung Seeks Slice of Apple’s Pie With Early Smartphone Launch, www.wsj.com

Social Media

1. Facebook’s planned customer-data change called ‘land grab’ by publishers, venturebeat.com

2. Instagram Averaging More Organic Growth, Engagement Than Facebook, www.adweek.com

3. Should You Use Hashtags on Twitter or Are They a Click Killer?, smallbiztrends.com

4. Supporting Customers With Facebook: What Businesses Need to Know, www.socialmediaexaminer.com

5. The Top Frustrating Problems with Instagramming for Business – And How to Fix Them!, blog.kissmetrics.com

6. Why Facebook’s New Pricing Could Lift Brand Spend and Improve Ad Creative, www.adweek.com

Video

1. 5 Video Content Marketing Myths that Need to Go Away, www.thesaleslion.com

2. Facebook Said to Seek Music Video Licensing Deals, www.nytimes.com

3. Find more accounts to follow, blog.vine.co

4. How Web video blurs church and state lines for publishers, digiday.com

5. YouTube MCNs Grow Legs, But Can They Sustain Themselves?, adexchanger.com