Aug 10, 20173 min read

Marketing Day: E-commerce silos, Amazon’s new return policy & YouTube’s top 10 ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Breaking down silos in e-commerce retail Aug 10, 2017 by Andreas Reiffen Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.
Amazon orders with 3rd-party sellers will soon be authorized for automatic returns Aug 10, 2017 by Amy Gesenhues Per the new policy, customers will no longer have to contact the Amazon seller to request to return an item.
2017 growth hacks: Use affiliates to improve PPC reach Aug 10, 2017 by Lori Weiman In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.
iPhone 7 ad with The Rock pushes Apple to top of YouTube’s July leaderboard with 13M views Aug 10, 2017 by Amy Gesenhues At 51.1 million in June and 51.7 million in July, monthly video view counts for YouTube’s top ads have remained static this summer.
3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week! Aug 10, 2017 by Marketing Land Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for 3 days of actionable, cutting edge search marketing tactics presented by experts that will leave your competition in the dust.
Put your value proposition to the test Aug 10, 2017 by Brian Massey Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts.
Intercom releases what could be the first civilized bot Aug 10, 2017 by Barry Levine The customer communications platform says its new Operator bot breaks new ground with rules for manners.
Upgrade your email blasts with four simple tactics Aug 10, 2017 by Scott Heimes Email marketers’ use of the email blast isn’t going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid annoying your recipients.
Facebook debuts Watch, its home for original shows Aug 9, 2017 by Tim Peterson Facebook’s Watch tab will be available through its mobile apps, site and TV apps, but only to a limited number of people in the U.S. at first.
6 critical components of Facebook ad management Aug 9, 2017 by Digital Marketing Depot Facebook has the power to help you find, build, nurture and convert new audiences on mobile and desktop. It’s an integral part of every digital strategy — e-commerce, B2C, B2B, health care, education and so on.