Sep 11, 20174 min read

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native conte

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes Sep 11, 2017 by Brian Weiss We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.
Facebook tests a new ad format that puts it further ahead of its competitors Sep 11, 2017 by Wesley Young Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns.
How to market your brand using interactive native content, Part 6 Sep 11, 2017 by Jane Loring In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention.
At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs Sep 11, 2017 by Barry Levine Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the program.
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages Sep 11, 2017 by Ginny Marvin The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.
12-part recipe for product descriptions that sell Sep 11, 2017 by John Lincoln How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are bound to turn prospects into buyers.
iSpot.tv launches attention-getting analytics for TV ads Sep 11, 2017 by Barry Levine Its three new modules track viewers’ attention by measuring when they change the channel or otherwise show lack of interest.
Google rolling out support for AMP landing page in AdWords search campaigns globally Sep 11, 2017 by Ginny Marvin All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
Lead the charge to use data in every stage of your design process Sep 11, 2017 by Brian Massey If you want to have a strong data-driven organization, it’s essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions.
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update Sep 11, 2017 by Ginny Marvin A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.
FAQ: Addressable TV & the convergence of digital video and TV ad buying Sep 11, 2017 by Ginny Marvin A look at the state of cross-device media buying and the challenges and opportunities that lie ahead.
Google Attribution: Is Google stepping in because no one else would? Sep 8, 2017 by Andrew Goodman Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.
An email marketer’s top-level guide to DMARC, your best anti-phishing tool Sep 8, 2017 by Scott Heimes How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization.
6 things you need to know about Google’s Q&A feature on Google Maps Sep 8, 2017 by Joy Hawkins Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.