Nov 13, 20154 min read

Marketing Day: DoubleClick Updates, Yandex Takes Fight Against Google & A Video Ads Study

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization Nov 13, 2015 by Ginny Marvin Updates fold viewability more deeply into DoubleClick products for advertisers and publishers.
Will Marketing Addressability Leave SEO In The Dust? Nov 13, 2015 by Adam Audette In a world where digital marketers have greater control over shaping the customer experience, Adam Audette argues that SEO may soon feel obsolete.
Yandex Takes Fight Against Google & Android To European Commission Nov 13, 2015 by Greg Sterling Prompted by a complaint from Yandex, Russia’s antitrust regulator found that Google-required pre-installed Android apps violated Russian competition laws. Yandex is now taking the fight to Europe, which is already investigating the issue.
Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits Nov 13, 2015 by Andy Taylor Columnist Andy Taylor discusses how recent changes Google has made to its mobile SERP layouts are impacting mobile ad spend.
Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem Nov 13, 2015 by Sara Spivey Columnist Sara Spivey believes marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content.
The Secret To A Winning Content Marketing Strategy? Just Ask. Nov 13, 2015 by Rachel Lindteigen How do you create content that resonates with your audience? Columnist Rachel Lindteigen says it’s all about listening to your customers to know what they really need.
Microsoft To Build German Data Centers To Address US Govt “Spying” Nov 13, 2015 by Greg Sterling Last month, the European Court of Justice cited the Snowden revelations and US domestic surveillance to invalidate a 15-year-old “Safe Harbor” agreement under which the US and Europe had been exchanging data.
Marketing Land Quiz — November 13: Do You Know The Latest Digital Marketing News? Nov 13, 2015 by Amy Gesenhues Test your industry knowledge by answering these five questions pulled from this week’s headlines.
How Martech Is Like Fantasy Football: Drafting The Right Players In 2016 Nov 13, 2015 by Scott Vaughan Do you have the right martech in place to score this season? Columnist Scott Vaughan tells you how choose a winning team of technologies to impact your bottom line.
Why Manual Link Building Will Never Be Obsolete Nov 13, 2015 by Eric Ward Contributor and link building expert Eric Ward discusses why manual link building will stand the test of time, despite popular predictions to the contrary.
New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement Nov 12, 2015 by Barry Levine Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White Ops.