Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth Apr 30, 2018 by Ginny Marvin The IAB’s latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital.
First look! Here’s what you can expect at SMX Advanced Apr 30, 2018 by Chris Sherman SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing.
Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets Apr 30, 2018 by Barry Levine Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back.
YouTube announces more moves to chip away at TV ad budgets Apr 30, 2018 by Ginny Marvin The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network.
You vs. data: Where people fit in modern retail marketing strategy Apr 27, 2018 by Steve Tutelman Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.

Four publisher groups to Google: Your GDPR proposal ‘severely falls short’ Apr 30, 2018 by Barry Levine The organizations point to Google’s requirements that publishers collect consent and assume liability as some of the many issues.
Identity is having its moment, but most martech isn’t ready Apr 30, 2018 by Mike Sands With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept.