Marketing Day: Digital ad revenues, Fuel Cycle’s exchange for third-party tools & GDPR

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth May 10, 2018 by Ginny Marvin Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US.
What is ad effectiveness, and how does it help your business? May 10, 2018 by Digital Marketing Depot Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points.
Fuel Cycle expands its audience research platform with launch of exchange for third-party tools May 10, 2018 by Barry Levine Described as the first of its kind, the Exchange integrates analytical and other third-party tools within the platform.
As GDPR approaches, marketers are moving away from their reliance on third-party data May 10, 2018 by Robin Kurzer Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web.
Android P: AI inside and simplification outside May 9, 2018 by Greg Sterling The “P” also stands for paternalism, as Google tries to help users break their phone addictions.

Prediction, anticipation and influence: The importance of AI and machine learning in loyalty programs May 10, 2018 by Jose Cebrian Contributor Jose Cebrian explains how artificial intelligence and machine learning have great potential to transform loyalty programs.
Urban Airship adds first marketing platform support for the new Android Pay tickets and passes May 10, 2018 by Barry Levine The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by Google.