Dec 10, 20156 min read

Marketing Day: Digital Ad Revenue Report, YouTube’s Trending Tab & Facebook’s Year

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB] Dec 10, 2015 by Ginny Marvin Revenues in Q3 were up 5% from Q2’s $14.3 billion.
Marketing Relationship Platform BuzzStream Unveils Search Engine For Influencers Dec 10, 2015 by Barry Levine The new Discovery tool allows a marketer to search by name or topic and get results showing the biggest influencers and their detailed profiles.
Data Analytics Self-Assessment And Guide Dec 10, 2015 by Digital Marketing Depot See how marketers can harness the power of data analytics to deliver measurable, value-added results. This guide from Arke Univerity describes the four Vs of Big Data and their role in data analytics; identifies internal sources of data and associated platforms and systems; and explains how marketers use descriptive, diagnostic, predictive and prescriptive data.
Facebook’s Cost Per 10-Second Video View Ad Option Is Now Available Globally Dec 10, 2015 by Martin Beck But Facebook still recommends advertisers optimize for total views because its data shows that even very brief views increase recall and brand lift.
Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts Dec 10, 2015 by Ginny Marvin The Twitter ad executive also announces three test expansions and talks about the TellApart acquisition and DoubleClick deal.
Six Steps To AdWords Conversion Tracking Bliss Dec 10, 2015 by Matt Lawson Conversions in AdWords have evolved a lot in recent months. Columnist and Googler Matt Lawson covers what you need to do to take full advantage.
Facebook Makes Another Accommodation For People With Slower Connections Dec 10, 2015 by Martin Beck People with sketchy or no connection to the internet will be shown unviewed stories already loaded in their phones.
New Insights: The Consumer Journey For Electronics Dec 10, 2015 by John Cosley What does the path to purchase look like for those making major electronics purchases? Columnist John Cosley of Microsoft shares key insights from the company’s research on the topic.
How Personalization Made Email Marketing Cool Again Dec 10, 2015 by Alyssa Nahatis Has email marketing gone out of style? Some marketers may think so, but columnist Alyssa Nahatis argues that new technologies and capabilities have made this channel as powerful as ever.
YouTube’s New Trending Tab Shows Videos As They Go Viral Dec 10, 2015 by Amy Gesenhues Google says videos are curated based on comments, views, novelty and external references.
YouTube Rewinds With Its Biggest Creators & Shares The Most Viral Videos Of 2015 Dec 10, 2015 by Amy Gesenhues This year’s most watched YouTube videos generated 25 million hours of watch-time from channels with a collective 40 million subscribers.
A Data-Driven Approach To Customer Retention Dec 10, 2015 by Jeff Hirsch In an age where the internet has given consumers nearly limitless choices, contributor Jeff Hirsch believes that companies need to stand out by using data to create personalized customer experiences.
To Buy Or Not To Buy: When “Quick And Simple” Is Just A Lie Dec 10, 2015 by Brian Massey Be careful about what you promise to deliver on your website, warns columnist Brian Massey. The bottom line: Don’t promise something if it isn’t true.
Advertisers Can Now Tap Into The Total Twitter Audience As Promoted Tweets Will Be Served To Logged Out Visitors Dec 10, 2015 by Greg Finn Logged in or not, Twitter ads are coming! New targeting will allow advertisers to reach the entirety of Twitter with their messaging.
Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs Dec 10, 2015 by Barry Levine Marketers don’t have to reload the screen to see their app installs happening Right Now all over the world.
San Francisco Advertising Agencies Targeting | Psychographic Hot House Dec 10, 2015 by Sponsored Content: aimClear There are any number of reasons one might market to marketers! Perhaps you offer a symbiotic service and seek agency partners or investors. Ad agencies can be fertile territory.
Facebook’s Year In Review Is Heavy On Heavy News Dec 9, 2015 by Martin Beck The US presidential election and the terror attacks in Paris were the most discussed topics on Facebook in 2015.