May 27, 20164 min read

Marketing Day: Cross-channel experiences, Pew social media study & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Survata offers first online surveys targeted at second- and third-party user segments May 27, 2016 by Barry Levine The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.
How to deliver a true cross-channel experience May 27, 2016 by Digital Marketing Depot Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience — they want to feel an affinity for their investment and attraction to a brand.
The future of voice-related SEO for local business May 27, 2016 by Chris Marentis Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape.
The 5 strangest search terms in 2,000+ AdWords accounts May 27, 2016 by Jacob Baadsgaard Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.
Well played, Google: Advertisers (finally) get more device bidding controls May 27, 2016 by Andy Taylor The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.
Android users open 2x more notifications, but iOS users much faster to open — [Report] May 27, 2016 by Greg Sterling Leanplum attributes these findings largely to the different ways the platforms treat and present push notifications.
New Twitter features can boost brand engagement May 27, 2016 by Maggie Malek On the heels of Twitter’s announcement that it’s easing up on its character limit, columnist Maggie Malek has some advice for brands on how to plan for the social network’s new features.
What marketers need to know about the rate of technology obsolescence May 27, 2016 by Lewis Gersh With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve.
Pew Research: 62 percent of US adults get news from social media May 27, 2016 by Tamar Weinberg More than half of US adults are consuming news via social media, but there are missed opportunities and surprising statistics that show some interesting data across the various networks.
Stop fearing failure and be brave in your content marketing program May 27, 2016 by Rachel Lindteigen Failure isn’t always a bad thing. Columnist Rachel Lindteigen says that by looking at what didn’t work, you can learn more about your customers and gain a better perspective for future content.

Facebook expands Audience Network reach beyond just its users — to everyone May 27, 2016 by Greg Sterling All people on Audience Network mobile sites and apps can now be targeted using familiar Facebook parameters.
Google wins its Java case against Oracle (again), saves billions in fees — for now May 26, 2016 by Greg Sterling The jury agreed that Google’s use of Java APIs was “Fair Use” under copyright law.