Mar 23, 20174 min read

Marketing Day: Content audits, Facebook’s shoppable Collection ads & Google Posts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Are technical and content audits still relevant? Mar 23, 2017 by David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated.
Google site search is on the way out. Now what? Mar 23, 2017 by Paul Shapiro With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.
Content Attribution: Identifying content that converts Mar 23, 2017 by Digital Marketing Depot Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals. Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically.
3 steps to overcoming site issues that impact performance Mar 23, 2017 by Jim Yu Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues.
Facebook’s shoppable ‘Collection’ ad is its latest iAd-like format Mar 23, 2017 by Tim Peterson Facebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category.
People are starting to see Facebook’s disputed content alerts Mar 23, 2017 by Greg Sterling Fake news labeling comes after user flagging and third-party fact-checking.
BKON Connect unveils an expanded platform for browsing the real world Mar 23, 2017 by Barry Levine It offers an SDK that allows any app to browse web content from real-world touch points via Eddystone beacons, QR codes or NFC tags.
It’s true: Smiling at an ad means sales will go up Mar 23, 2017 by Barry Levine A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts.
6 tips to get subscribers to open marketing emails Mar 23, 2017 by Scott Heimes With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist Scott Heimes discusses ways to increase your open and delivery rates.
Google Posts now gives museums, movies, musicians & sports groups dedicated space in search Mar 23, 2017 by Danny Sullivan Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
Major US brands now pulling ads from YouTube & Google over extremist content Mar 22, 2017 by Ginny Marvin Frustrated over ongoing issues with ads appearing next to extremist content, firms are pulling their ad spend from Google.