Jul 16, 20155 min read

Marketing Day: Clif Bar CMO Profile, Facebook Shopping Pages & Google Earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Beats Expectations With $17.7 Billion, Mobile Search, YouTube Revs Grow Google just announced earnings and profits that beat analyst expectations. Total revenues were $17.7 billion. The company said it had roughly $69 billion in cash and cash equivalents on hand.
Google Wins Against Plaintiffs Who Argued Data Mingling Violated Privacy Rights The case of In re Google, Inc. Privacy Policy Litigation has been going on since 2012. It has a long and tortured history, having come back from the near-dead several times only to be finally defeated this week.
Both Google And Companies That Didn’t Prepare For Mobile Face Uphill Struggle [Report] Advertisers are paying higher prices for fewer clicks on mobile search; Facebook mobile display ad engagement is growing while Google’s declines.
Lexus Teams With SNL Writers Paula Pell And James Anderson For Second Season of “Hudson Valley Ballers” Luxury automaker Lexus promotes “innovation” by featuring inspiring original media via its L/Studio Project.
LOL…WHAT?!? SEOs Have A Field Day With Google’s SEO Job Posting The SEO industry fills Twitter with snark, jokes and plenty of reactions to the news that Google is looking for an SEO Manager.
Wanted: Session Ideas For Marketing Land’s SocialPro Conference We want your input to help us plan our upcoming Marketing Land SocialPro conference (formerly known as SMX Social Media Marketing), which will be taking place in Las Vegas November 18–19, 2015.
Despite #PrimeDayFail Complaints, Amazon Says Prime Day Was Better Than Black Friday & Will Be Back Company touts more units sold than last year’s Black Friday and the highest number of Prime membership sign-ups in a single day.
Report: Half Top 100 Digital Properties’ Audiences Are Now Mobile-Only The gap between mobile devices and the PC is growing. Last week Gartner and IDC reported that Q2 PC sales were down between 9.5 and 11.8 percent year over year.
3 Ways To Maximize Data And Increase Engagement Across Email Communications Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement.
Responsive Is The McDonald’s Cheeseburger Of Mobile SEO Columnist Bryson Meunier explains why for skilled SEO practitioners, responsive design may have the most risks.
Commerce Is Coming: Facebook To Test Shopping Within Pages Soon, not only will you be able to like, poke & share on Facebook, but thanks to a new test you will also be able to purchase product.
Clif Bar’s Marketing VP Cooks Up Branding Strategy Aimed At Health-Conscious Consumers Get to Know: Clif Bar Executive Vice President of Marketing Michelle Ferguson
Google’s Emotional Ad About Transgender Transition Airing On ABC During The ESPY Awards The YouTube spot-turned-TV-ad appears on ABC nationally Wednesday night.