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Writer's pictureFahad H

Marketing Day: Cision buys Falcon.io, Facebook Click-to-WhatsApp ads, retail in 2018

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The company can now offer a full social media listening and management suite, along with its PR tools.


Ad campaign objectives now include traffic, conversions (for website), and post engagement.


Three retail experts weigh in on the the future of the store.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

The heart of personalization is building agility so you can connect data sources and systems to grow and scale along with your channels.


The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something else.


Online Marketing News From Around The Web:

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