Dec 5, 20182 min read

Marketing Day: Chrome ad blocker, Facebook Stories for Groups, Nike’s Colin Kaepernick ad

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google now allows its Chrome browser to remove all ads from ‘abusive’ sites Dec 5, 2018 by Barry Levine Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.
Facebook rolls out Group Stories globally, adds emoji reactions Dec 5, 2018 by Amy Gesenhues Group Admins have a variety of existing controls to monitor both the content and the members contributing to Stories.
The best way to understand omnichannel is to work backward Dec 5, 2018 by Lewis Gersh Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology.
Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour Dec 5, 2018 by Matt Crush Brands have customers driven by dramatically different values so it’s critical to have a deep understanding of them before making a bold move.

How to choose a customer data platform Dec 5, 2018 by Digital Marketing Depot What’s a customer data platform (CDP) and why do you need one?
How to build a marketing operations organization out of chaos Dec 5, 2018 by Debbie Qaqish Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track.