May 24, 20175 min read

Marketing Day: Blippar’s AR ad units, Pinterest autoplay video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google is testing variations of black links in search results May 24, 2017 by Sergey Alakov Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface.
Want more links? Be more likable. May 24, 2017 by Julie Joyce Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.
Stop oversimplifying everything! May 24, 2017 by Eric Enge The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.
Making martech usable May 24, 2017 by Justin Dunham Columnist Justin Dunham is a big champion of marketing technology, but succeeding with martech requires more than just selecting the right tools — after all, tools only work if there’s good process and culture already behind them.
Behind the scenes of the Martech 5000 Landscape [Podcast] May 24, 2017 by Matt McGee In this week’s episode, Scott Brinker and Anand Thaker take us through the process of creating this year’s martech landscape and, more importantly, what it means for the industry.
MarTech is coming! MarTech is coming! To Boston Oct. 2-4 May 24, 2017 by Scott Brinker Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more.
Blippar launches ‘first AR digital ad unit’ that doesn’t need an app May 24, 2017 by Barry Levine The ad requests camera access and then shows the live feed matted against a cut-out 360-degree video or 3D model.
Datorama adds Genius AI to its marketing data platform May 24, 2017 by Barry Levine The New York City-based company now provides out-of-the-box smartness that suggests best solutions for improving performance.
12 email marketing fundamentals to master May 24, 2017 by Mary Wallace Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you don’t get these right.
E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day May 24, 2017 by Andrew Waber As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its impact on e-commerce ad prices on Facebook.
Not getting what you want from your outreach emails? Follow these 10 steps. May 24, 2017 by Andrea Lehr Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a wider audience.
Pinterest adds autoplay video ads to feeds, search results May 24, 2017 by Tim Peterson After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people’s feeds and search results.
Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation? May 23, 2017 by Digital Marketing Depot Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence.