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Marketing Day: Black Friday shoppers, Forrester buys SiriusDecisions & mobile ad fraud

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms.


Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.


  1. Compare 15 top marketing automation platforms Nov 28, 2018 by Digital Marketing Depot

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A […]


There were just under 90 million multichannel shoppers who spent on average $93 more than online or in-store only buyers.


  1. Quora unveils new Promoted Answers ad unit Nov 28, 2018 by Robin Kurzer

The Promoted Answers unit has the same targeting options as the platform’s other ad formats.


New regulation will push transparency to be normalized so advertisers must communicate simply and openly about how audience data is used.


For more than 10 years, marketers have attended Search Marketing Expo – SMX® West for a variety of reasons. Here’s what a few of them had to say about the experience: “… changes in search marketing are impacting the variety of stakeholders in the industry. It is too easy to get stuck in one’s own perspective alone, and SMX […]


A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis.


  1. Forrester decides to buy SiriusDecisions Nov 27, 2018 by Barry Levine

This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ “Demand Waterfall.”


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms.


Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.


Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Forrester decides to buy SiriusDecisions Nov 27, 2018 by Barry Levine This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the […]


“The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald Successful marketers routinely hold two opposing ideas in mind at the same time… and function spectacularly. Exhibit A may very well be the new, […]


  1. Forrester decides to buy SiriusDecisions Nov 27, 2018 by Barry Levine

This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ “Demand Waterfall.”


Online Marketing News From Around The Web:

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