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Marketing Day: Black Friday PPC checklist, Facebook Groups, YouTube ‘ad pods’

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back Nov 21, 2018 by Amy Gesenhues The ad pods are launching on desktop this year, with a later roll-out to mobile and TV screens.

  2. The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion Nov 21, 2018 by Kirk Williams Here’s a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it.

  3. Getting Started with Responsive Search Ads Nov 21, 2018 by Digital Marketing Depot Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs. Creating RSA conversion goals. Best practices for running RSA campaigns and more.

  4. Data: Retailers that can expect to see Black Friday store visits and those that won’t Nov 21, 2018 by Greg Sterling Expected winners include Best Buy and Macy’s while foot traffic declines will be seen at Chick-Fil-A, Wallgreens and Ace.

  5. Why businesses are relying on Facebook Groups to build engaged audiences Nov 21, 2018 by Amy Gesenhues The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers.

  6. Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile Nov 21, 2018 by Greg Sterling Millennials are more likely to buy on mobile devices than other generations.

  7. No Credit: How advertisers miss 18% of conversions Nov 21, 2018 by Victor Wong Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID.

  8. Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday Nov 20, 2018 by Barry Levine The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their gift-giver.

  9. Blockthrough acquires PageFair, merging two leading anti-adblocking platforms Nov 20, 2018 by Barry Levine PageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and logins.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Black Friday/Cyber Monday deals for marketers: Software, supplies and more Nov 21, 2018 by Barry Levine Adobe suite, cloud software among choice deals we found for marketers.

  2. Zappi partners with Survarta to offer brands in-campaign brand lift measurement Nov 21, 2018 by Robin Kurzer Zappi’s Ad Pulse measures and reports on the brand impact of metrics such as familiarity, awareness, consideration and usage.

  3. Use predictive personalization to drive increased conversion rates Nov 21, 2018 by Digital Marketing Depot Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors.

  4. Kenshoo teams up with Experian to offer third-party data for Facebook campaigns Nov 21, 2018 by Amy Gesenhues The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes.

  5. Why a French ruling against a small mobile ad firm has ad tech on the defensive Nov 21, 2018 by Robin Kurzer Here’s what recent charges against a French ad tech firm might mean for U.S. marketers.

Online Marketing News From Around The Web:

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