Dec 15, 20164 min read

Marketing Day: Bing ad campaigns, Adobe Primetime & Facebook fights fake news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

See how 16 leading digital analytics platform providers stack up Dec 15, 2016 by Digital Marketing Depot Digital analytics play a crucial role in nearly every enterprises digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation.
Monetizing your digital marketing expertise Dec 15, 2016 by Stephan Spencer Columnist Stephan Spencer discusses how you can use SEO and online marketing knowledge to build assets that make money for you, rather than having all the gains go to your clients.
The next Bing thing: Get your Bing campaigns in top shape for 2017 Dec 15, 2016 by Anna Shirley Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.
Adobe Primetime adds TV Media Management Platform Dec 15, 2016 by Barry Levine The addition moves Primetime beyond helping TV program makers get on devices, to forecasting ad inventory across all screens and by audiences.
Facebook to use crowdsourcing, fact-checkers and labels to combat fake news Dec 15, 2016 by Greg Sterling The social giant will tap users to flag potential hoaxes, and then professional fact-checkers to determine veracity.
Report: Verizon using Yahoo hacking to ask for $1 billion price concession Dec 15, 2016 by Greg Sterling Yahoo in a tough spot: it needs the deal but would have trouble selling a $1 billion discount to institutional investors.
Hold that SDK: Mobile app advertising help is on the way Dec 15, 2016 by Keith Pieper While mobile app advertising has been fraught with challenges, contributor Keith Pieper believes the answer may lie in Progressive Web Apps (PWA).
Reserve with Google: Deeper booking integration through search and Maps Dec 15, 2016 by Greg Sterling Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp.
Amazon delivered its first order via drone Dec 15, 2016 by Matt McGee Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery.
Google agrees to change when it scans emails for ad targeting Dec 15, 2016 by Ginny Marvin Emails sent to Gmail accounts won’t be scanned until after they hit users’ inboxes.
[Podcast] Marketing Land Live #38: Facebook’s measurement mistakes with Jeanne Bright of DigitasLBi Dec 15, 2016 by Matt McGee In this week’s show, we talk about Facebook’s continued struggle with measuring and reporting data related to ad campaigns, video views and more — a “comedy of errors,” as our special guest calls it — and its impact on brands and publishers.
Why influencers are not programmatic Dec 15, 2016 by Maggie Malek On the heels of a deal that makes influencer content available for programmatic buys, columnist Maggie Malek explains why treating influencers programmatically is a bad idea.
#TheYouTubeAd contest recognizes AT&T, Budweiser, Old Spice & others for ‘iconic’ ads Dec 14, 2016 by Amy Gesenhues Partnering with The Webby Awards, YouTube’s contest for ad of the year included six different categories.