Aug 16, 20175 min read

Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Search Console’s 7/13/17 update: What really changed? Aug 16, 2017 by Kyle Blanchette Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.
Why the marketing campaign is dead and what should replace it Aug 16, 2017 by Justin Dunham It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization.
Accelerated Mobile Pages (AMP): IS faster better? Aug 16, 2017 by Digital Marketing Depot Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption.
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping Aug 16, 2017 by Amy Gesenhues The platform currently has more than one million school supply lists uploaded from US grade schools and middle schools.
Nailing down ads for the holiday season Aug 16, 2017 by Thomas Stern E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales.
Google’s big gamble on ad blocking and why you should care Aug 16, 2017 by Blaise Lucey Google’s plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it means for marketers and how they can start rethinking display.
Retailers: Here are the building blocks for winning the digital shelf Aug 16, 2017 by Andrew Waber As the busy holiday season fast approaches, columnist Andrew Waber explains why it’s important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels.
Pinterest now lets people zoom in on pins, has redesigned visual search icon Aug 16, 2017 by Tim Peterson Users no longer have to be signed in to Pinterest to use its visual search Chrome extension.
Performance Horizon can now predict campaign results for its affiliates & partners Aug 16, 2017 by Barry Levine UK-based firm says this machine learning-based capability is the first for this kind of platform.
ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks Aug 16, 2017 by Barry Levine The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at once.
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly Aug 16, 2017 by Ginny Marvin Trustworthy Accountability Group says registration applications are up 75% since April.
What to expect at MarTech? Here’s our epic preview Aug 16, 2017 by Scott Brinker I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete key.
FTC-Uber data settlement subjects company to privacy audits for next 20 years Aug 15, 2017 by Greg Sterling FTC argued that Uber misrepresented data privacy and security protections for riders and drivers.
6 tips for using location information to boost conversion Aug 15, 2017 by Wesley Young Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
5 mindset mistakes you may be making when it comes to SEO Aug 15, 2017 by Tom Demers Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential.
How to generate ideas when competitive analysis shows you nothing Aug 15, 2017 by Julie Joyce Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed.
Martech enablement series: Part 2 — The race team analogy Aug 15, 2017 by Peter Ladka In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a “race team,” develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy).
5 ways to ramp up your digital media measurement Aug 15, 2017 by David Booth From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar.