Jun 1, 20165 min read

Marketing Day: B2B predictive marketing analytics platforms, “frictionless logins” &#038

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms” Jun 1, 2016 by Digital Marketing Depot Marketing Land’s all new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the considerations involved in implementing this software into your business.
Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware Jun 1, 2016 by Barry Levine The acquisition helps “close the circle” for services it can offer to businesses.
7 great reasons to attend SMX Advanced in 3 weeks Jun 1, 2016 by Marketing Land SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now!
Ads not performing? Strategies to steal from the email marketing playbook Jun 1, 2016 by Mike Sands Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers.
Live from your brand: streaming video and the new consumer connection Jun 1, 2016 by Maggie Malek With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers.
What will “frictionless logins” mean for digital marketing? Jun 1, 2016 by Barry Levine If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game.
Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness Jun 1, 2016 by Joshua Reynolds Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new definition of success — and the right approach to analytics can help.
Why the blog post is killing the press release Jun 1, 2016 by Patrick Armitage Pitching a press release is so passé. Columnist Patrick Armitage explains why writing a candid and authentic blog post will make a bigger impact than falling back on old PR methods.
Google releases the AMP features & enhancements roadmap Jun 1, 2016 by Barry Schwartz Google rarely talks about what is coming, but they’ve provided a features and enhancements roadmap or timeline so you can see exactly what Google has planned for accelerated mobile pages.
From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles May 31, 2016 by Matt McGee In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin.
Seeking to limit “viral hate speech,” EU and social sites announce Code of Conduct May 31, 2016 by Greg Sterling The European Commission, Facebook, Google (YouTube), Twitter and Microsoft have announced a “Code of Conduct” governing “illegal hate speech” online in the EU.