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Marketing Day: B2B lead nurturing, Urban Airship’s latest updates & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 10 tips to stay ahead in digital advertising Jan 26, 2018 by Peter Minnium As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.

  2. Top B2B lead nurturing strategies for 2018 Jan 26, 2018 by Natasha Humphrey Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018.

  3. Urban Airship adds predictive engagement, email & SMS Jan 26, 2018 by Barry Levine The enhancements continue the mobile marketing platform’s expansion toward more onboard channels and marketing intelligence.

  4. Marketing operations 2.0: Defining the new organizational structure Jan 25, 2018 by Debbie Qaqish What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Publishers turn to ads, search following Facebook’s News Feed change Jan 26, 2018 by Tim Peterson Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.

  2. New Adform study: Ads.txt is reaching ‘universal pickup’ Jan 26, 2018 by Barry Levine In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it’s 70 percent.

  3. The 5 Big Disruptions to Marketing in 2018 Jan 26, 2018 by Digital Marketing Depot Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.

  4. Only 1/3 of startups are GDPR-compliant, study finds Jan 26, 2018 by Robin Kurzer A Mailjet study of 4,000 companies shows an average GDPR-readiness score of 4.1 out of 10.

  5. Keep your head out of the cloud when acquiring or renewing martech software Jan 26, 2018 by Chris Elwell Whether you’re acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren’t in your company’s best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.

  6. Helpshift adds a GDPR compliance tool Jan 26, 2018 by Barry Levine The customer support platform’s addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring.

Online Marketing News From Around The Web:

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