Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Small business SEO: Your questions answered Jun 27, 2017 by Marcus Miller

Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.

1. SMX Advanced: A paid search roundup Jun 27, 2017 by Andreas Reiffen

What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.

1. 5 successful B2B AdWords best practices for any company Jun 27, 2017 by Todd Saunders For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.

2. Getting ahead of the marketing curve: 5 digital trends you must capitalize on now Jun 27, 2017 by Jim Yu From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.

3. When it comes to building brand infatuation, easy does it Jun 27, 2017 by Mike Sands What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier.

4. YouTube Studio beta on the way with new design, inbox features & way to organize comments Jun 27, 2017 by Amy Gesenhues Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up.

5. Facebook aims for TV ad dollars with household-wide ad targeting Jun 27, 2017 by Tim Peterson Brands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.

6. Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns Jun 27, 2017 by Tim Peterson Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece.

7. Branch offers first deep-linking from ads on AMP pages to app content Jun 27, 2017 by Barry Levine The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.

8. Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon Jun 27, 2017 by David Rodnitzky Contributor David Rodnitzky takes a look at a decade-old ruling and explains how it helped Amazon become a commerce behemoth and what it means for manufacturers and advertisers.

9. Why the Gmail ad targeting change should have minimal impact on advertisers Jun 27, 2017 by Ginny Marvin The move brings ad personalization methods for Gmail in line with other Google products.

10. On the internet, advertisers want to know if you’re really a dog Jun 27, 2017 by Barry Levine In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.

11. Facebook Messenger’s M assistant now suggests saving links, calling people Jun 27, 2017 by Tim Peterson Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.

Online Marketing News From Around The Web:

Business Issues

1. Is Amazon getting too big?, USA Today

Content Marketing

1. 7 Startups That Made It Big with Content Marketing, Top Rank Marketing Blog

2. 7 Ways to Create Authoritative Content (Even if You’re Just Starting Out), Search Engine Journal

3. Is Content Finally Taking Its Revenge On Link Building?, Search Engine People

4. Who Should Be in Charge of Producing Content?, Convince and Convert

Conversion Optimization

1. 6 CRO Mistakes You Might Be Making (And How to Fix Them), Moz

Copywriting, Design & Usability

1. 5 Things Your Designer Wishes You Knew, CopyPressed

2. How to Build a Better WordPress Website … One Week at a Time, Copyblogger

3. Thinking of a Master Plan for Your Website Redesign, UserTesting Blog

4. UX Design Thinking From A Senior Citizen’s Perspective, Usability Geek

Domaining

1. Verisign: The Number of .Com Domain Registration Pass 129 Million For 1st Time, The Domains

E-Commerce

1. 10 Tips for Better Product Category Pages in 2017, Practical Ecommerce

2. 3 Ways to Get Ahead of Evolving Customer Needs, Multichannel Merchant

3. Amazon Spends While Other Retailers Retreat, AdAge

4. Amazon’s strategy is to beat a cyclical trap known as the “wheel of retailing”, Quartz

5. StubHub follows other ecommerce companies in embracing brick-and-mortar stores, VentureBeat

Email Marketing

1. Creating an Inner Circle of Customers and High Open Rates with Secretly Society, MailChimp Blog

2. Gmail Sponsored Promotions: 5 Tactics to Boost Performance, Search Engine Journal

3. Intelligent Content in Email: How to Activate Your Data and Boost Results, Movable Ink Blog

4. The Power of Email + The Psychology of Social Proof = The Social Email, Kiss Metrics

General Internet Marketing

1. 11 impressive influencer marketing campaigns, Econsultancy

2. Marketing for a New Age: Being Digital vs. Doing Digital, AdAge

Internet Marketing Industry

1. Bazaarvoice Announces Brand Edge™ to Help Brands Accelerate Retail Channel Sales, Global Newswire

2. CallRail Launches International Numbers for Global Call Tracking Service, PR Web

3. Outbrain Expands Mobile App Offering, PR Newswire

4. RedPoint Global Unveils New Master Data Management (MDM) Capabilities on its Industry-Leading Customer Data Platform, RedPoint Global

MarTech

1. How Technology Content Marketers Can Earn Trust, Content Marketing Institute

Mobile/Local Marketing

1. 3 SMS marketing tips brands need to know, Mobile Marketer

2. App economy to grow to $6.3 trillion in 2021, user base to nearly double to 6.3 billion, TechCrunch

3. How National Companies Can Infiltrate Local Markets, Duct Tape Marketing

Other Items

1. News apps are making a comeback. More young Americans are paying for news. 2017 is weird., Nieman Journalism Lab

2. Amazon Web Services is launching machine translation service, CNBC

3. iOS 11 preview: keep it simple, smarty, The Verge

4. Yahoo Mail rolls out a rebuilt, redesigned service, including a new ad-free option, TechCrunch

Social Media

1. First Look: Holiday Trends and Tools to Drive Discovery, Facebook for Business

2. Hard Questions: Hate Speech, Facebook Newsroom

3. How Facebook Used Science And Empathy To Reach Two Billion Users, Fast Company

4. Instagram’s New Native Advertising Feature: A Necessary Step Toward Transparency, Adweek

5. New ways to protect your Pinterest account, Pinterest Blog

6. Snapchat’s Cannes pitch: Bigger isn’t better, Digiday

7. Social Influencer Marketing: the Future of Business?, Social Media Explorer

8. The Role of Owned, Paid, and Earned Social Media in Your Marketing Strategy, MarketingProfs

Video

1. #ProudToBe standing with LGBTQ+ and Creators for Change, Official YouTube Blog

2. 5 Companies Doing B2B Video Marketing Right, KoMarketing

3. 5 Mistakes You’re Making With YouTube Video Advertising, 3Q Digital

4. 81 Percent of Marketers Optimize Social Video for Mobile, Convince and Convert

5. Creative Remains a Challenge on Mobile Video, eMarketer

6. Going Viral: 3 Strategies For Advanced Video Storytelling, Social Media Explorer

7. How to Easily Edit Video: A Simple Guide, Social Media Examiner

8. How to Use Video for Content Marketing: From Awareness to Sales, MarketingProfs

9. Instagram video vs. photo: 7 surprising statistics on strategy, NewsWhip