Sep 9, 20154 min read

Marketing Day: August’s Top 10 YouTube Video Ads, The Apple Event & Instagram’s 30-

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor Sep 9, 2015 by Marketing Land Finding the right balance between personalization and privacy.
Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon” Sep 9, 2015 by Greg Sterling There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are concerned about a coming “Admageddon” of sorts, while some optimistically believe that ad blocking technology will actually motive ad-quality improvements.
Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2 Sep 9, 2015 by Amy Gesenhues Last month’s top ten video ads generated a combined 73,190,366 views and accounted for more than 156 million minutes watched.
7 Ways To Fail At Twitter Sep 9, 2015 by Danny Sullivan Looking to leverage Twitter for massive fail? Here are some tips to follow — or to avoid, if you’re seeking success!
Disaggregation And The Rise In Collaborative Marketing Sep 9, 2015 by Andy Lombard A disaggregated marketing strategy can help you target different types of groups, potentially increasing sales. But columnist Andy Lombard believes that in order to fully take advantage of it, we need new collaborative technologies.
Apple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected Today Sep 9, 2015 by Greg Sterling Later this morning (at 10 a.m. Pacific) in San Francisco, Apple is expected to introduce its widely anticipated interim-generation iPhone, the 6s, as well as a revamped Apple TV and a larger iPad.
For Ashley Madison Users, What’s Next? Reputation Apocalypse, Phase 2 Sep 9, 2015 by Chris Silver Smith The massive Ashley Madison leak exposed the personal information of millions. Columnist Chris Silver Smith explains why the worst isn’t over for its victims and shares tips on what steps they should take next.
Instagram Has Arrived As A Haven For Ad Dollars, Thanks To Global Ad Roll-out & New Ad Options Sep 9, 2015 by Greg Finn A global expansion, 30-second ads, the self-serve Facebook ad platform and a handful of other Instagram upgrades will have media buyers and advertisers dancing with delight.
Rates For Marketing Land’s SocialPro Conference Increase Saturday. Register Today! Sep 9, 2015 by Marketing Land Social media is not just funny memes or signing off with a trending hashtag. The evolution of social media has opened up some new challenges and opportunities for marketing practitioners, including: Optimizing content for maximum social distribution.
Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution Sep 8, 2015 by Greg Sterling Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.”