Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare Sep 15, 2017 by Tim Peterson

Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up.

1. iOS 11 will accelerate the need for cookie-less tracking Sep 15, 2017 by Joe Sabol

With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy.

1. AMP links at large: What’s a publisher to do? Sep 15, 2017 by Barb Palser

If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.

1. ‘Clash of Clans’ reclaims its lead on YouTube’s top 10 list of most popular video ads in August Sep 15, 2017 by Amy Gesenhues

Supercell’s popular video game is a veteran on YouTube’s ad leaderboard, but hasn’t held the No. 1 spot since May.

1. Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard Sep 15, 2017 by Amy Gesenhues

This is the first time YouTube has released a list ranking six-second bumper ads.

1. IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising Sep 15, 2017 by Barry Levine

A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic buying and selling.

1. Amperity emerges from stealth with a muscular CDP Sep 15, 2017 by Barry Levine

Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the ability to make data like transactions part of the operational mix.

1. Are you making a mistake by focusing solely on new customers? Sep 15, 2017 by Rachel Lindteigen

It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers.

1. What the FTC’s latest endorsement disclosure actions mean for marketers Sep 15, 2017 by Tim Peterson

Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools.

1. Digital ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11 Sep 15, 2017 by Ginny Marvin

Major industry groups say Apple is instituting “opaque and arbitrary standards for cookie handling” that threaten the internet economy.

Online Marketing News From Around The Web:

Business Issues

1. Expanding Facebook AI Research to Montreal, Facebook Newsroom

2. Made You Click: How Facebook Fed You Political Ads for Less Than a Penny, Wall Street Journal

3. Snap is looking for a head of brand integration for Snapchat Shows, Digiday

Content Marketing

1. Consumer-Generated Content: 5 Habits of Highly Effective CGC Marketers, MarketingProfs

2. How to Incorporate Guest Blogging into Your Strategy, Content Marketing Institute

E-Commerce

1. 3 holiday marketing hacks, Retail Dive

2. Loyalty Marketing Doesn’t Make Sense – Until You’re Ready, Multichannel Merchant

3. Why Amazon’s 1-click patent expiring is good news for mobile retail, Mobile Marketer

Email Marketing

1. Harvesting the best email themes of autumn, VerticalResponse

2. How to Create a Holiday Email Marketing Plan, Constant Contact Blogs

3. Would You Willingly Delete Your Email Marketing List?, CMS Wire

General Internet Marketing

1. A Cheat Sheet for Working with Influencers, Simply Measured

2. Strengthening Campaigns by Engaging Subcultures, CopyPressed

3. Why Segmentation is Vital to Your Marketing Success, Kiss Metrics

Internet Marketing Industry

1. Confirmit partners with Infobip for greater mobile engagement, PR Newswire

2. InsideView Announces Target with ABM to Help B2B Sellers and Marketers Find and Engage the Right Customer with the Right Message, Globe Newswire

3. Nearly Half of Millennials Prefer Sales Outreach Via Social Media, According to Bambu, PR Web

MarTech

1. How Consumer Technology has raised the Bar for B2B Marketers, MarTech Advisor

2. Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands, AdExchanger

3. Overheard at Dmexco: Ad tech vendors are "selling fear", Digiday

Mobile/Local Marketing

1. Brace for New Mobile Experiences, But Remember Fundamentals, CMS Wire

2. Google: Consumers shun brands with bad mobile experiences, Mobile Marketer

3. Local Marketing Tricks and Treats for Halloween 2017, Street Fight

Social Media

1. Facebook ‘Snooze’ button temporarily hides people in your feed, TechCrunch

2. 2017 Complete Guide to Facebook Advertising: An Excerpt, 3Q Digital

3. Confessions of an Instagram influencer: Brands just want big numbers, Digiday

Video

1. Chrome will no longer autoplay content with sound in January 2018, VentureBeat

2. How to Work With YouTube Influencers, Social Media Examiner