Marketing Day: Amazon shopper report, a new AdSense tool & top holiday retail strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. New report: The Internet of Things and blockchain tech are made for each other Jan 11, 2018 by Barry Levine IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all, permanently.

2. 46% of Prime members say they buy on Amazon at least once a week Jan 11, 2018 by Amy Gesenhues New Amazon shopper study from Feedvisor gives insight into consumer behavior on the e-commerce site.

3. 7 B2B marketing strategies you need to know Jan 11, 2018 by Digital Marketing Depot For B2B marketers, it has become more important to blend together marketing best practices to create a customized strategy that will fit your target audience. For this white paper, Salesforce picked seven of the most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable.

4. AdSense rolls out ad balance optimization tool for publishers Jan 11, 2018 by Susan Wenograd Publishers also now have a metric showing ad session length.

5. The top 3 retail strategies that dominated the holiday season Jan 11, 2018 by Tom Mucklow As we say goodbye to the holidays and hello to a new year, columnist Tom Mucklow looks back at the strategies and technologies that drove online shopping.

6. 2018 mobile marketing predictions from 18 industry veterans Jan 11, 2018 by Aaron Strout What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.

7. What are you putting on the front burner? B2B marketing predictions and recommendations for 2018 Jan 11, 2018 by John Steinert To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. ‘Consent is unworkable’ for programmatic ads in the era of GDPR Jan 11, 2018 by Barry Levine PageFair says the current digital ecosystem is dying, and here’s how to fix it.

2. Can autonomous stores catch on? Jan 11, 2018 by Barry Levine These unmanned physical stores are being tested and launched, as are technologies replacing humans. But will shoppers want them?

Online Marketing News From Around The Web:

1. 10 Skills and Traits of Great Marketing Technologists, CMS Wire

2. Building Community Together With Music, Facebook Media

3. Is Our Social Media Terminology About to Change?, Convince and Convert

4. Marketers Seek to Drive Revenue Through Mobile Marketing, KoMarketing

5. Move over DMP, DSP and SSP: CDP is ad tech’s hot new acronym, Digiday

6. Multi-Channel Ecommerce Strategy: Selling Everywhere Starts Onsite, Shopify

7. OK, marketers: Here’s what people are saying about their voice-activated speakers, Think with Google

8. The Five Top Trends That Will Shape Influencer Marketing in 2018, MarketingProfs