Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Alexa, can you acquire new customers for marketers? Jan 6, 2017 by Tim Peterson If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new?
7 key components to a winning mobile marketing budget in 2017 Jan 6, 2017 by Gilad Bechar Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore.
Entrepreneurial lessons from an amateur poker player Jan 6, 2017 by Liad Agmon What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur.
Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data] Jan 6, 2017 by Matt McGee Slice Intelligence says Amazon earned 38 pct. of all online revenue in the US for the second straight year.
Online Marketing News From Around The Web:
Analytics
Snapchat Partners With Moat as Part of Its Latest Measurement Play, www.martechadvisor.com
As Facebook and Twitter stumble on measurement, Snapchat scores brownie points, digiday.com
Blogs & Blogging
Easy Tips for WordPress Beginners to Get Started in 2017, www.wpexplorer.com
How Do You Educate People New to WordPress?, wptavern.com
Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!, www.problogger.net
Business Issues
Content Marketing
10 Common Content Mistakes You Don’t Want to Make in 2017, www.searchenginejournal.com
10 Trends Driving Visual Content Marketing in 2017, www.adweek.com
10 Ways to Save Time in Creating Content, contentmarketinginstitute.com
2017 Content Marketing Resolutions, heidicohen.com
3 Ways Brands Can Make Native Advertising More Effective in 2017, contently.com
Where Should Content Marketers Turn When Hiring New Resources?, www.convinceandconvert.com
Conversion Optimization
15 Killer Landing Page Builders, smallbiztrends.com
Five predictions for conversion rate optimisation (CRO) in 2017, econsultancy.com
Measure your CRO impact: what, how, and when to test, 3qdigital.com
Copywriting, Design & Usability
Ten Tips on Writing from David Ogilvy, www.conversationagent.com
Domaining
How do you feel about domain investing for 2017 ?, www.thedomains.com
E-Commerce
Amazon is making moves to crack India’s burgeoning second-hand goods market, qz.com
Good Alexa, Bad Alexa: Amazon’s Talking OS Is Everywhere, www.wsj.com
In challenge to Amazon’s Zappos, Wal-Mart’s Jet tries on Shoebuy, www.retaildive.com
Shopify adds another Amazon connection, www.internetretailer.com
Email Marketing
Email marketing resolutions to strive for in 2017, myemma.com
Retailers sent a lot more post-Christmas emails than they usually do, www.internetretailer.com
Internet Marketing Industry
Introducing a New Mobile Dashboard, blog.mailchimp.com
MarTech
Buyers Cross Boundaries As Ad Tech Grows Up (A Little), adexchanger.com
Mobile/Local Marketing
AMP Roadmap Update for End-Q4 2016, amphtml.wordpress.com
3 Mobile Changes That Will Affect Marketers in 2017, streetfightmag.com
Apple: Jan. 1, 2017, Was iTunes App Store’s Biggest Day Ever, www.adweek.com
How Interest Groups Will Improve the Quality of Mobile Content and Ads, www.adweek.com
Instagram adds Live Photo-to-Boomerang, wider colors for iPhone 7s, techcrunch.com
Mobile-First Indexing & Mobile Friendliness: What You NEED to Know, www.searchenginepeople.com
Reaching Tech Shoppers on Mobile, blog.business.instagram.com
Why SMS – and not social – is the business channel to beat in 2017, www.mobilecommercedaily.com
Other Items
Welcoming more devices to the Daydream-ready family , https://www.blog.google
Social Media
Get Started With Instagram Ads In 4 Simple Steps, www.ppchero.com
Here’s Why The Washington Post Is Growing On Facebook, www.newswhip.com
How brands are using ‘featured’ tweets, Twitter’s most recent customer service tool, digiday.com
L’Oreal Paris is bringing Snapchat Spectacles to the red carpet for the Golden Globes, digiday.com
Snapchat Spectacles Sales Forecast: $5 Billion by 2020, mediakix.com
Social media is the link to consumers during red carpet season, www.mobilecommercedaily.com
Twitter Adds Checkmarks for Verified Accounts to Timeline, www.adweek.com
Why online publications are ditching comments sections for social, econsultancy.com
Wikileaks teases mass doxing wave of verified Twitter accounts, arstechnica.com
Video
Can AR Bolster Retail Sales?, www.emarketer.com
Facebook Live: How to Stream a Webinar, www.jonloomer.com
Facebook needs to crack down on fake “Live” videos, techcrunch.com
Live Video and Marketing: Where the Industry Is Heading, www.socialmediaexaminer.com
Millennials and YouTube Ads: Most Watch Until They Can Skip, www.emarketer.com
Video Will Account for 79% of Global Internet Traffic by 2020, tubularinsights.com
Why More Brands Aren’t Making Quality Virtual Reality and Augmented Reality Experiences, www.adweek.com
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