Jul 11, 20165 min read

Marketing Day: Amazon Prime Day competitors, top 10 YouTube ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google adds cloud-based tools for online video programs with purchase of Anvato Jul 11, 2016 by Barry Levine The tech giant can now offer online video editing and other services as it competes with Amazon Web Services for large media companies.
Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers Jul 11, 2016 by Amy Gesenhues A number of e-commerce sites are gearing up to compete with Amazon on its biggest shopping day of the year.
Twitter, CBS discuss ad sales tied to Democratic, Republican convention live streams Jul 11, 2016 by Tim Peterson Twitter will be the only social network to live-stream CBS News’s coverage of the Democratic and Republican conventions.
The perfect local SEO landing page Jul 11, 2016 by Marcus Miller Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.
Using automation to execute PPC strategy Jul 11, 2016 by Jeff Baum Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology.
Top 10 YouTube ads in June: Nike takes the lead with more than 53M total views Jul 11, 2016 by Amy Gesenhues Taking the No. 1 and No. 5 spots, Nike won nearly half of the combined views earned by the top 10 most popular ads on YouTube last month.
5 emails to re-engage your subscriber list Jul 11, 2016 by Daniel Faggella It’s not enough to have a hefty list of email subscribers. Columnist Daniel Faggella shares five ways to keep your customers and prospects engaged and increase your open rates.
Finding the right brushstrokes for Facebook’s Canvas Jul 11, 2016 by Giles Goodwin Have you dipped into Facebook’s Canvas yet? If not, it may be time to give it a whirl. Columnist Giles Goodwin offers some pro tips on how you can make the most of the quick-loading, interactive ad format.
5 ways to attract more talent — and more customers Jul 11, 2016 by Chris Marentis Looking for ways to appeal to Millennial customers (and attract Millennial talent)? Contributor Chris Marentis suggests that storytelling can be a helpful tool in marketing your business.
Report: Prime members in US will spend $75 billion on Amazon this year Jul 11, 2016 by Greg Sterling Prime members now constitute a majority of Amazon’s customer base.
Privacy Shield regulations to replace invalidated EU-US data transfer agreement Jul 8, 2016 by Greg Sterling New law expected to be formally ratified next week but may still face legal challenges from unhappy critics.
DOJ seeks to compel Facebook docs in case involving alleged tax dodge worth “billions” Jul 8, 2016 by Greg Sterling The government claims that the social site “significantly understated” the value of property transferred to its Irish subsidiary to avoid taxes.