Feb 20, 20174 min read

Marketing Day: Amazon news, Mark Zuckerberg’s manifesto & Snap Spectacles

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amazon matches Walmart, drops free shipping minimum to $35 Feb 20, 2017 by Matt McGee Move comes a year after the minimum price went up to $49, and just weeks after Walmart offered its own similar deal.
Mark Zuckerberg’s manifesto: How Facebook will connect the world, beat fake news and pop the filter bubble Feb 20, 2017 by Greg Sterling The CEO describes the next phase of Facebook in a nearly 6,000-word missive.
The Digital Marketer’s Guide to AI-Powered Conversion Rate Optimization Feb 20, 2017 by Digital Marketing Depot Conversion rate optimization (CRO) is a data-driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper from Sentient Technologies will tell you how AI can get you back to the critical parts of marketing.
How to write PPC text ads in 2017’s sophisticated environment Feb 20, 2017 by Matt Umbro There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.
Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015 Feb 20, 2017 by Amy Gesenhues The US Department of Commerce reports total e-commerce sales in 2016 reached $394.9 billion.
Facebook Jobs makes having a Page that much more valuable for SMBs Feb 20, 2017 by Greg Sterling Company seeks to make local employee recruiting easier, generate more SMB loyalty and perhaps some additional revenue in the process.
Turn your email challenges into opportunities to get more personal Feb 20, 2017 by James Green Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities.
Snap starts selling Spectacles, accessories online ahead of IPO Feb 20, 2017 by Tim Peterson Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.
A 9-step guide to increase your landing page conversion rate Feb 20, 2017 by Khalid Saleh How do you improve your landing page conversion rate? Contributor Khalid Saleh lays out nine steps that will help you optimize landing pages and, in turn, generate leads.
MarTech Landscape: What are VAST and VPAID? Feb 20, 2017 by Barry Levine Short answer: They help to make the video ad ecosystem possible.
The 4 truths of programmatic marketing Feb 20, 2017 by Malcolm Cox As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age.
Reports: Digital, especially mobile, driving trillions in offline retail spending Feb 17, 2017 by Greg Sterling Mobile-influenced in-store buying alone already over $1 trillion.
Grow customer loyalty and usability with in-app real-time personalization Feb 17, 2017 by Digital Marketing Depot Content optimization, real-time personalization and responsive iterations are some of the tactics that can help you grow your revenue and increase customer loyalty. This white paper from Insert will show you several examples of personalization tactics applied to apps that can help you fight churn, increase user satisfaction and meet your business KPIs.