May 9, 20175 min read

Marketing Day: Amazon drops free shipping minimum, Snapchat’s looping snaps & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Empyr debuts ultimate performance marketing model: ‘cost per revenue’ May 9, 2017 by Greg Sterling

Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and consumers.

Amazon undercuts Walmart’s free shipping minimum — dropping order amount to $25 May 9, 2017 by Amy Gesenhues After lowering the free shipping minimum to $35 in February to match Walmart, Amazon has dropped the minimum once again for non-Prime members.
Capturing ‘made in the USA’ searches: Strategies for building awareness and sales May 9, 2017 by Dianna Huff Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.
3 tactics we’re using for Answer Boxes May 9, 2017 by Brian Patterson The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
7 steps to help you prepare for a marketing cloud/email service provider transition May 9, 2017 by Jose Cebrian Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new technology to ensure it goes smoothly.
Wendy’s gives #NuggsForCarter a year of free nuggets for getting the most retweets ever May 9, 2017 by Amy Gesenhues In just over a month, Carter Wilkerson’s tweet asking Wendy’s for free nuggets has earned 3.42 million retweets, surpassing Ellen’s Oscar tweet.
Snapchat copies Instagram’s Boomerang with looping snaps May 9, 2017 by Tim Peterson Videos in Snapchat Stories can now play on a loop, and photos can stay on screen indefinitely.
Three ways to put your valuable email data to work May 9, 2017 by Eric Stahl From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts.
Pinterest’s object-recognizing Lens feature now scans QR codes, too May 9, 2017 by Tim Peterson It’s funny to be talking about QR codes in 2017. But Pinterest making it more likely that people will scan a QR code to open a web page is a serious move.
Call for entries: The 2017 Search Engine Land Awards May 9, 2017 by Marketing Land The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.
Social shopping: How to use social media analytics to quantify purchase intent May 9, 2017 by Ben Cockerell With millions of consumers talking about their shopping experiences on social channels, columnist Ben Cockerell explains why social media insights are necessary for measuring purchase intent.
Amazon introduces ‘Echo Show,’ a new Alexa device with a screen that can make calls May 9, 2017 by Greg Sterling New device will cost $229 and be available on June 28.
Up close with Facebook’s Frame Studio May 9, 2017 by Danny Sullivan Facebook Frames are easy to make and share with a brand’s followers. But restrictions on logos and trademark usage are an issue.
Track, Qualify & Convert Your Leads: Using Call and SMS Data to Drive New Customers May 8, 2017 by Digital Marketing Depot Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes.
Facebook Lead Ads just got a whole lot more useful with offline conversion data May 8, 2017 by Ginny Marvin The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.