Jan 25, 20174 min read

Marketing Day: Amazon Dash, Facebook Trending stories & martech predictions

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amazon adds 50 brands to Dash program, making 250+ products now available via Dash Buttons Jan 25, 2017 by Amy Gesenhues In addition to new Dash brands, Amazon launched “virtual” Dash buttons last week on its site and app.
Facebook’s Trending updates deemphasize personalization and leverage publishers Jan 25, 2017 by Tamar Weinberg Facebook’s Trending stories are focusing more on regional interest stories governed by discussion from multiple publishers.
What does Medium.com’s profit model pivot say about the future of online advertising? Jan 25, 2017 by Megan Hannay One of the most prominent startups in the online publishing space pivoted from its current ad model, saying publishing is “a broken system.” Is this a genius move? Or is it misplaced hope? Contributor Megan Hannay takes a look at what it means for marketers and online publications.
Welcome, 2017! Some bold martech predictions for the year ahead Jan 25, 2017 by James Green What’s in store for the martech space this year? From exciting innovations to potentially troublesome developments, columnist James Green discusses the trends that will dominate 2017.
Attention search marketers: ALL keywords are branded keywords! Jan 25, 2017 by Larry Kim Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
GoDaddy returns to Super Bowl with teaser ads riffing on viral cat videos & sneezing pandas Jan 25, 2017 by Amy Gesenhues After sitting out last year, GoDaddy is returning as a Super Bowl LI advertiser and focusing the campaign on its new product launch for GoCentral.
Aprimo gets back on its feet with first major platform update since Teradata spinoff Jan 25, 2017 by Barry Levine The Chicago-based company sees itself as the only standalone, independent, end-to-end provider of marketing operations management.
Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’ Jan 25, 2017 by Barry Levine With its database of a billion registered users worldwide, Viant is now ready to challenge the kings of people-based advertising: Google and Facebook.
Why B2B marketers should care about whitelisting Jan 25, 2017 by Peter Isaacson As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why “whitelisting” is more effective for B2B marketers.
Is ignoring user experience killing your SEO effectiveness? Jan 24, 2017 by Digital Marketing Depot “How SEO + UX Can Thrive Together,” from Noble Studios, describes how to bring together these two seemingly disparate elements of your marketing strategy so that you’re not only optimizing pages for the almighty Google, but for your customers as well.