Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Latest version of Facebook’s Marketing API gives details on why ads fail to run Oct 25, 2018 by Amy Gesenhues
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn’t delivered and provide error codes.
80% of Amazon advertisers plan to increase budgets in 2019 Oct 25, 2018 by Ginny Marvin
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Better together — Using attribution approaches for understanding, not for credit Oct 24, 2018 by John Steinert
Don’t get locked into attribution concepts that hurt, rather than help, your efforts to achieve business goals.
Online Marketing News From Around The Web:
Closing the Amazon Sophistication Gap, Multichannel Merchant
Ecommerce Merchants Embrace Clicks-to-bricks, Practical Ecommerce
In the Relationship Era, No One Should Be Marketing to Strangers, Marketo
Overview on Pinterest Audience Targeting, PPC Hero
Report: Marketing Orgs that Plan Based on Revenue Are More Successful, KoMarketing
The Best Chatbots Examples by Industry (And How You Can Make One), Ignite Visibility
The Future of Data: Ownership, Application, AI, and New Roles, Movable Ink Blog
Top Reasons Brands Invest In Long-Term Influencer Relationships, MediaKix
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