Jul 18, 20173 min read

Marketing Day: Addressable TV & OLV, Holiday Retailer launch & Google Analytics news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Identifying top analytics talent in a competitive environment Jul 18, 2017 by Nick Iyengar Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn’t focus on what they know about the tools, but instead take a look at their soft skills.
What marketers need to know about addressable TV and OLV Jul 18, 2017 by Justin Freid As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.
Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer Jul 18, 2017 by Pamela Parker The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage.
Three ways local businesses can survive the on-demand threat Jul 18, 2017 by Adam Dorfman How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.
Google Analytics rolling out ‘ask a question’ to get answers instantaneously Jul 18, 2017 by Ginny Marvin With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics’ mobile apps.
How to use SEO data in your social media strategy Jul 18, 2017 by Jordan Kasteler If you want a strong social media strategy, you simply can’t ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work hand-in-hand.
To understand customers, first you need to understand their Device Graphs Jul 18, 2017 by Barry Levine Cross-device identity has become an essential foundation for ad and marketing targeting.
Three ways you’re wasting money on your marketing automation Jul 17, 2017 by Digital Marketing Depot As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a single company unit. They’ve worked with clients operating in almost every marketing automation platform.