Marketing Day: Ad testing, making Reddit safer for brands & Snapchat’s Promoted Stories

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

When SEO isn’t your SEO problem Nov 24, 2017 by Casie Gillette Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them.
Google’s all-new, quite counterintuitive guide to ad testing Nov 24, 2017 by Matt Lawson The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.
How I raised $55 million without a pitch deck Nov 24, 2017 by Lewis Gersh Columnist Lewis Gersh says the best way for a startup to secure funding is to market a truly innovative idea. But how can you market to investors that your idea is outside the box when your pitch is squarely inside the box?
Reddit is ready for advertisers, but are advertisers ready for Reddit? Nov 24, 2017 by Tim Peterson Reddit has been working to make its platform safer for brands, but brands don’t seem to be widely aware of that work.
Snapchat’s new Promoted Stories format gives advertisers their own slot in the app’s Stories tab Nov 24, 2017 by Tim Peterson Promoted Stories combines Snapchat’s regular Stories and Snap Ads into the app’s latest version of a home page takeover.

CMO audit series, Part 6: Analytics Nov 24, 2017 by Scott Rayden In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them.
How a work detox led Jones Soda CEO to a path of business enlightenment Nov 24, 2017 by Amy Gesenhues After serving as the brand’s VP of business development, CFO and COO, Jennifer Cue took a work sabbatical in Paris before accepting the role of CEO.