Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Initiative CEO calls out Facebook, says he’s advising clients to pull ads Dec 21, 2018 by Amy Gesenhues
Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed.
In-app advertising has come a long way: Here’s why you should use it Dec 21, 2018 by Yoni Argaman
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.
Why first party data should be your first priority Dec 21, 2018 by Mark Grether
Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.
Back to Basics: Maximize your YouTube advertising Dec 21, 2018 by Bruce Budkofsky
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Sprout Social scores $40.5 million in latest round of funding Dec 21, 2018 by Amy Gesenhues
The latest round of funding from Goldman Sachs brings Sprout Social’s total capital to $103.5 million.
Online Marketing News From Around The Web:
"Going where the customer is": Marketers are coming for messaging apps, Digiday
10 Changes that Impacted Amazon Advertisers in 2018, CPC Strategy
Apple AI Chief John Giannandrea Gets Promotion to Senior Vice President, MacRumors
Facebook Is Said to Develop Stablecoin for WhatsApp Transfers, Bloomberg
How to map the content for your event’s email calendar, My Emma
How We Strengthened Facebook Ads in 2018, Facebook Business
Improving The Mobile Ad Experience Will Create More Value For Everyone In The Open Ad Ecosystem, AdExchanger
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