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Marketing Day: A holiday e-commerce wrap up, Freckle CEO interview & YouTube’s new rules


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season Jan 17, 2018 by Amy Gesenhues Adobe reports 2017 holiday e-commerce revenue climbed to $108.2 billion, beating forecasts by nearly $1 billion.

  2. Search strategies — What worked and what didn’t for the 2017 holiday season Jan 17, 2018 by Digital Marketing Depot This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off.

  3. Four ways to fix the social data disconnect Jan 17, 2018 by Nate Elliott When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem.

  4. Adobe launches commerce-based microservices across its clouds Jan 17, 2018 by Barry Levine Other enhancements include Sensei AI-powered image optimization and personalized Fluid Experiences, plus a preview of profile targeting in physical stores.

  5. ContentSquare adds AI to become a ‘fully automated’ provider of experience insights Jan 17, 2018 by Barry Levine New Auto-Zone algorithm automatically categorizes and learns components in a site, removing the need to configure new elements via a dashboard.

  6. Freckle CEO: Every single online KPI goes away with better (offline) attribution Jan 17, 2018 by Greg Sterling In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going.

  7. YouTube sets stricter rules on videos that can carry ads Jan 17, 2018 by Ginny Marvin Advertiser brand safety concerns are driving more changes at YouTube.

  8. Understanding AdWords keyword match types for manufacturers Jan 16, 2018 by Dianna Huff With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help.

  9. 10 great reasons to book your ticket NOW for SMX West! Jan 16, 2018 by Marketing Land The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Google announces its first turnkey integration with Salesforce Jan 17, 2018 by Robin Kurzer Data from Salesforce Sales Cloud is now available in Google Analytics 360.

  2. Google introduces Cloud AutoML for employing machine learning without experts Jan 17, 2018 by Barry Levine The first offering in this new service, AutoML Vision, can be trained via a graphical interface with a few dozen images.

  3. 5 rules for writing effective onboarding emails Jan 17, 2018 by Brent Sleeper Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth.

Online Marketing News From Around The Web:

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