Apr 20, 20165 min read

Marketing Day: A content marketing report, Google News gets AMP’ed & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to succeed with pay-per-call marketing in a mobile-first world Apr 20, 2016 by Digital Marketing Depot In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay‐per‐call get started and those already doing it improve current pay‐per‐call campaigns.
Report: 74% of B2B content marketers have a strategy; only 22% rate it effective Apr 20, 2016 by Amy Gesenhues Content Marketing Institute’s latest report offers insight around current B2B enterprise content marketing trends.
Google News gets AMP’ed with new carousel feature, more stories in the feed Apr 20, 2016 by Greg Sterling AMP stories load immediately and enable a better news-reading experience on mobile devices.
Insightpool adds Facebook Topic Data to its Audience Insights product Apr 20, 2016 by Marketing Land Staff Company says it’s one of the first to offer Topic Data directly into its platform.
Facebook adds TRP buying features for brands extending TV ads to mobile Apr 20, 2016 by Ginny Marvin Along with new DMA and day-part features, Facebook offers insights on transforming effective TV ads into video ads that will resonate with mobile users.
Content monetization platform Piano launches Composer for content personalization and paywalls Apr 20, 2016 by Barry Levine New York City-based company, whose clients include major publishers, contends its new product is “simpler, faster” than other solutions.
As search changes, Google changes Apr 20, 2016 by Adam Dorfman Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers and SEOs do to keep up?
Thinking smarter: Take your SEO work to the next level Apr 20, 2016 by Brian Harnish Columnist Brian Harnish explains how you can streamline your workload and improve client relations through education, planning and communication.
Email deliverability issues? Here are the 5 questions you should be asking Apr 20, 2016 by Scott Heimes If you’re an email marketer who’s experiencing problems with deliverability, columnist Scott Heimes discusses the steps you can take to diagnose and solve the problem.
5 must-do push notification best practices for mobile marketers Apr 20, 2016 by Josh Todd With consumers becoming increasingly annoyed by a barrage of messages, how can marketers break out of the noise? Columnist Josh Todd offers some tips on how to create thoughtful, personalized content that speaks to users.
Europe says Google broke antitrust law with app rules, Android contracts Apr 20, 2016 by Greg Sterling Formal “Statement of Objections” focuses on Google search and Chrome browser app installation requirements.
5 exercises to strengthen your social media marketing skills Apr 20, 2016 by Timothy Carter Looking to get your social media marketing abilities in tip-top shape? Columnist Timothy Carter shares some tips to help you influence your target audience.

Yahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display down Apr 19, 2016 by Greg Sterling In the midst of the drama over who’s going to buy Yahoo, the company reported Q1 2016 earnings today. Results were somewhat better than Wall Street analyst consensus estimates. Total revenue was $1.08 billion, down from $1.23 billion a year ago and off 11 percent year over year.