Dec 15, 20155 min read

Marketing Day: 2015’s Most Shared Brands, AdWords Data Points & Pinterest Narrows Ad Focu

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US Dec 15, 2015 by Purna Virji Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for advertisers.
The 7 Characteristics That Can Make A Link “Bad” For SEO Dec 15, 2015 by Jayson DeMers Wondering about the basics of what makes for a bad link target? Contributor Jayson DeMers has you covered.
Why We Don’t Buy: Consumer Attitudes On Shopping Cart Abandonment Dec 15, 2015 by Digital Marketing Depot Most online retailers experience a high rate of cart abandonment and are searching for effective strategies to bring shoppers back without annoying them. For this paper from Bronto Software, more than 1,000 online shoppers were surveyed about their awareness of shopping cart technology, expectations for marketing when they abandon a cart and more.
Top 10 Most Shared Brands Of 2015: “Furever Friends” Video Ad Pushes Android To No. 1 Dec 15, 2015 by Amy Gesenhues With more than 6.5 million video shares, Android was the big winner on Unruly’s list of most shared brands in 2015.
The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account Dec 15, 2015 by Susan Waldes Columnist Susan Waldes dives into the new Report Editor in AdWords and explores the new data points available to AdWords advertisers.
The Only Way To Be Successful At SEO: Take A Holistic Approach Dec 15, 2015 by Tony Edward Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations.
Endurance International, New Owner of Constant Contact, Launches Automated Site- And App-Building Tool Dec 15, 2015 by Barry Levine Called Impress.ly, the new mobile-focused and cloud-based offering boosts the web hosting firm’s portfolio of marketing services for small businesses.
The Intersection Of Search, Social & Content Marketing In 2016 Dec 15, 2015 by Jim Yu Columnist Jim Yu explains why successful content marketing will depend on using the right metrics to understand your target audience and developing content that resonates with them.
AOL And Dailymotion Extend Programmatic Partnership Dec 15, 2015 by Ginny Marvin The expanded deal gives ONE by AOL advertisers direct access to all Dailymotion Exchange inventory and targeting capabilities.
How The Cookies Crumble In A Mobile-First World Dec 15, 2015 by Mike Sands Columnist Mike Sands believes if marketers want to get ahead in today’s mobile, hyperconnected world, they need to move past outdated technologies like cookies and tags.
Pinterest Narrows Ad Focus & Support To Its Two Core Categories Dec 15, 2015 by Greg Finn If you aren’t in the retail or consumer goods space, you’re now in the self-serve space on Pinterest.
When Tragic News Strikes, Should Brands Adjust Their Social Media? Dec 15, 2015 by Patrick Armitage How should your content team react — or not react — on social media after a tragedy? Columnist Patrick Armitage shares some insights from BlogMutt CEO Scott Yates.
Help Wanted: We’re Hiring A Social Media Reporter Dec 15, 2015 by Matt McGee Applications are now being accepted for a full-time position on our editorial team!
Marketing Platform Connexity (Formerly Shopzilla) Adds Data Services Simmons Research & Hitwise To Its Platform Dec 14, 2015 by Barry Levine Moving beyond its former life in comparison shopping, Connexity is on a buying and integration spree to become a data-driven marketing engine.