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Marketing Day: 19 technical SEO facts, PayPal’s new Marketing Solutions & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 19 technical SEO facts for beginners Oct 24, 2017 by John Lincoln Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.

  2. The nitty-gritty paid search account health check: Part 2 Oct 24, 2017 by Amy Bishop In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.

  3. Is your martech stack keeping pace with changing customer behavior? Oct 24, 2017 by Kevin Bobowski It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations.

  4. Skimping on deliverability spend? You’re hurting your email program Oct 24, 2017 by Jose Cebrian Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue.

  5. PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform Oct 24, 2017 by Amy Gesenhues The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and more.

  6. The disruption of attribution is coming Oct 24, 2017 by Barry Levine Assigning credit for the marketing effort leading to a sale is about to face a trio of forbidding challenges.

  7. RCS messaging takes a few more steps toward rocking mobile Oct 24, 2017 by Barry Levine With the first US transactions using global RCS planned for next month, the train carrying SMS’s successor may finally be leaving the station.

  8. 4 steps to enhancing the customer experience with social media Oct 24, 2017 by Alison Zeringue Social media marketing isn’t just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting consumers publicly through your social channels.

  9. In digital, lack of oversight is a major blunder Oct 24, 2017 by Lewis Gersh Is the fight against ad fraud too little, too late? Columnist Lewis Gersh believes all is not completely lost if digital advertisers can improve oversight and reduce waste.

  10. Facebook, Google and Apple are the top drivers of mobile app installs Oct 24, 2017 by Greg Sterling Twitter was also among the top channels for app downloads.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Don’t creep me out! Here’s how to get personalization right in programmatic Oct 24, 2017 by Grace Kaye With so much data at our disposal, there’s a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right level of personalization in programmatic.

  2. Study: Ads in VR see higher recall, more memorable than conventional digital ads Oct 24, 2017 by Greg Sterling 74 percent in survey said VR ads less intrusive than other digital ad types.


Online Marketing News From Around The Web:

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