Digital marketing software provider Acquisio has named Marc Poirier CEO and President.
Formerly serving as the company’s co-founder and executive vice president, Poirier’s appointment follows the departure of Acquisio’s former president Martin Le Sauter.
“In 2008, we hired Martin because I felt at the time I didn’t have the experience required to raise all the investment money we needed to grow our business,” said Poirier in an interview announcing his leadership role, “With his help, we were able to raise tens of millions of dollars over the past few years which have been vital to the growth of Acquisio.”
Finding ways to leverage our talent pool and deliver more innovative solutions is one of the most exciting aspects of this role.
Headquartered in Montreal, Quebec with offices in Seattle and London, Acquisio’s software platform helps ad agencies manage client display, search and social media campaigns.
When asked how he sees his company growing over the next five years, Poirier said Acquisio will continue to help clients handle their large accounts and spend money more effectively across campaigns, channels and publishers.
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