The importance of an effective review management workflow
Update: This article was updated on Aug. 30 to clarify that Google may suspend businesses in extreme cases of gating (self–managing) GMB...
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Location-based marketing: What works and what doesn’t in a campaign
Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their...
The time has come to optimize for IRLs rather than URLs
Sometimes we have this fight in our minds between reason and data. Should I trust my gut feeling or should I trust the data? Back when I...
How TikTok and Spotify could win through location-based marketing
TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has...
Getting back to basics with location-based marketing
Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers....
Do men and women value online reviews differently?
If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews...
How the hospitality industry should approach online reviews and citations
Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other...
6 ways the August core algorithm update impacted local business
Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth, diving into...
Rebranding your local business? Don’t start without reading these tips
Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of...
Apple Maps takes a step in the right direction
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new...
Google My Business listings: 5 frequently asked questions
These details are pulled directly from your GMB listing, as well as from information Google finds from other online sources and...
Do Google reviews impact local ranking?
We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews. The reviews removed were old reviews from anonymous...
National ads, local results: Where should you be putting your money?
When it comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers...
Practice useful marketing for local business content success
The short answer is “no,” and the longer answer is still “no,” it’s just changing. Maybe the term search engine optimization (SEO) isn’t...
How does Yelp’s review solicitation penalty work?
Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said: “Now, we are...
Finally! The 800 million ways Facebook gets serious about local business
But for years, searching for a business on Facebook has been a clumsy and unreliable experience. As a result, Google has become the...
Google My Business Q&A: What you may be missing
local business or digital marketing agency managing local search strategies. Staying on top of all the updates needed to keep a Google My...
How to survive Google’s new local search world
Local search must adjust One of the main themes discussed centered around the fact that Google search today is less about displaying...
Better Business Bureau reviews are complex. Here’s what you need to know
Unlike many review sites, including Google, they take the validity of reviews seriously. I do extensive manual monitoring of the data on...
Let’s face it — clickbait works. Here’s how to use it to your advantage
No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
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