Update: This article was updated on Aug. 30 to clarify that Google may suspend businesses in extreme cases of gating (self–managing) GMB...

Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their...

Sometimes we have this fight in our minds between reason and data. Should I trust my gut feeling or should I trust the data? Back when I...

TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has...

Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers....

If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews...

Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other...

Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth, diving into...

Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of...

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new...

These details are pulled directly from your GMB listing, as well as from information Google finds from other online sources and...

We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews. The reviews removed were old reviews from anonymous...

When it comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers...

The short answer is “no,” and the longer answer is still “no,” it’s just changing. Maybe the term search engine optimization (SEO) isn’t...

Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said: “Now, we are...

But for years, searching for a business on Facebook has been a clumsy and unreliable experience. As a result, Google has become the...

local business or digital marketing agency managing local search strategies. Staying on top of all the updates needed to keep a Google My...

Local search must adjust One of the main themes discussed centered around the fact that Google search today is less about displaying...

Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the data on...

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...