What should brands be doing with video to gain engagement and consumer attention? Google has a few thoughts, which it’s sharing in a talk at CES today.
NOTE: For more about Google’s big announcement that came as part of today’s talk, see our story, Google Goes All In On “Viewability” For Display And YouTube Ads
The talk is by Neal Mohan, Vice President of Display and Video Advertising Products, Google. While “display” is there in his title, his talk looks to be focused only on video, judging by the description:
In a climate where consumers are easier to reach but harder to influence, learn how brands can make the most of video to drive deeper consumer engagement and deliver real results.
After Mohan’s “headliner address,” there will be a fireside chat, where he’ll be interviewed by Meredith Kopit Levien, Executive Vice President, Advertising, of the New York Times.
The talk gets started at 1pm PT, and our live blog of it is below:
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