Working with Berlin-based startup Brandnew, Jägermeister launched an Instagram-focused social media campaign in Germany, Austria, Switzerland and the United Kingdom.
The goal of the campaign was to build community, awareness of the brand and to increase the number of the brand’s Instagram followers.
The effort encouraged people to upload and tag Jägermeister-themed photos with #ShowJagerLove on Instagram. Each week, the brand offered the chance to win prize packages.
Brandnew enlisted 14 Instagram influencers and asked them each to create two Jägermeister-themed photos and to promote the #ShowJagerLove contest to their followers. Here’s one:
Brandnew also promoted the contest on its Instagram account:
Here’s a post from one happy prize winner:
And here’s a collection of posts with the #ShowJagerLove hashtag:
In terms of results, the campaign delivered a total reach of 3.2 million, generated 67,471 interactions, a 2.86 percent engagement rate, 66,319 likes, 1,152 comments and a 63 percent increase in followers during the campaign period.
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