Marketing analytics start-up Jumpshot released the Jumpshot Elite version of the platform on Thursday with the promise of uncovering lost keyword data caused by the search engines’ move to secure search. Going a step further, Jumpshot Elite is designed to give marketers search access to conversion data for organic and paid search queries on other sites globally.
“Ever since search engines encrypted search results, marketers have been in the dark about keywords, impacting not only the insight into their own search investments, but also their ability to unearth high converting keywords for their competitors,” said Deren Baker, CEO of Jumpshot.
San Francisco-based Jumpshot relies on downloaded browser plugins from data partners to gather search query and conversion data and says it has access to traffic on HTTPS sites and pages such as shopping cart pages. The company claims a user panel of more than 115 million consumers worldwide who have opted in to sharing data via plugins, capturing 160 billion clicks from search results per month.
Baker explains that Jumpshot strips away all personally identifiable information from the data stream through a proprietary process and anonymizes and aggregates it to provide insights into search query and conversion data on a wide rage of sites. The platform has results for both large and medium-sized e-commerce companies. However, beyond e-commerce transactions, Baker says, Jumpshot customers can also quantify other actions, such as registrations, logins or downloads.
Data is published daily, and the platform has 13 months of historical data. Within the platform, marketers can adjust the attribution window and model and filter keywords by paid or organic clicks.
Jumpshot says there are 40 countries in which it has over half a million consumers in its panel, including the US, Brazil and the UK.
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