Keywee, an Israel-based startup whose content marketing platform boasts more than 60 customers, has announced a Series A funding round of $9.1 million and the opening of its U.S. headquarters in New York City.
The funding is led by some familiar names: Google Executive Chairman Eric Schmidt’s Innovation Endeavors and Marker LLC, with participation from The New York Times Company and UpWest Labs. Keywee says the money will be used to expand product development and grow its sales and marketing operations, now based in the U.S.
Keywee’s content marketing platform aims to match specific content with audiences that are interested in that type of content. From the news release:
Keywee employs complex text-mining capabilities to analyze text in an existing content piece and then leverages a data layer that understands the native targeting taxonomies for different channels to find the best paid audiences for that marketing asset. Audiences across platforms and distribution channels are selected based on their likelihood to engage, as well as their propensity to meet the specific campaign and business goals.
Keywee says its initially tested its content marketing platform with publishers including the New York Times, one of its new investors.
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