Everyone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral program. Often, it sits as a request from the marketing team on the development pipeline year after year.
Or perhaps worse, a referral program is built, fails to deliver and is then neglected and marked down as a failed endeavor. In these situations, it’s easy to assume that referral will never work.
Most businesses can get referral to work if they approach the challenge in the right way and invest in discovering the keys to unlock the channel. This guide from Mention Me is designed to help you determine how to make the referral channel work for your business.
Visit Digital Marketing Depot to download “How to Launch a Successful Refer-a-Friend Program.”
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