If you’ve been doing SEO full time for more than a couple of years, chances are you’re pretty darn good at it. Spectacular, you might say. Keeping up with the algorithms isn’t that hard when you’ve been diligent about staying ahead of them. Panda, Penguin and Hummingbird are things that bother other SEOs, but not you. You’ve been delivering the goods long before Google made it official.
But no matter how good your SEO kung fu is, there always seems to be something lacking. There are no doubts that you have SEO down to a science, but you’re still having trouble cracking the top search results or increasing targeted traffic for your site. What gives?
For the sake of this post, let’s make a few assumptions about what SEO means:
Optimizing the website architecture
Optimizing content for keywords/rankings
Site speed optimization
Mobile optimization
Local optimization
Image optimization
You have all of these in your back pocket. You know ’em, you do ’em, and you’re killing it every day. In fact, let’s just say that you’ve got each of these areas perfected on your site(s), but even still, performance isn’t what you (or your client) hoped to see. What’s the missing component?
Amplification.
Even the best optimization is dead in the water without amplification.
Let’s say that SEO is the vehicle for your site’s success. You have the car, you have the tires, you have a high-horsepower engine — but even with all that, the site is just not moving. That’s because you need fuel! And not just any fuel. You need the right fuel. Fuel that gives your SEO the acceleration (read: amplification) it needs to succeed!
Without the right acceleration components, SEO will die in the pit — or at best, putter around the track. It’s easy to blame the SEO when a site isn’t successful, but it’s usually the accelerants being used… or more likely, ignored.
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